The
first patent on the automated teller machine marked its 30th
anniversary in June 2003. More than half of us, 54 percent, visit an
ATM at least weekly, with $20 to $100 withdrawals the most commn
activity, according to a survey timed to coincide with the machine's
1973 introduction.
The survey of 1,244 people was conducted
in May for Scottsdale, Ariz. base eFunds Corp., the nation's largest
nonbank ATM deployer.
Associated Press, Asbury Park Press, New Jersey, July
2003
ATMs help grow
your business
ATM customers
spend 20-25% more than a non-ATM customer
In
large retail stores 30 - 35% of the withdrawal is spent in the store before customer leaves; retention among smaller
retailers is 25 - 30%; and night clubs are seeing as much as 70 - 80% of the dispensed cash staying at the club.
There are 210 million ATM cards in the US. (Approx. 85
cards for every 100 customers.)
Regular ATM
users (40%) go to the ATM an average of 10 times a month.
Source: AT&T Global
Information Solutions (formerly NCR);
Consumer Segmentation Study
ATMs Increase Foot
Traffic
A study done
by 7-Eleven (Southland Corp.) and Convenience Store Decisions
Magazine show up to 20% of the money withdrawn from an
ATM is spent in that store.
Increased foot
traffic is the #1 reason Southland Corp. has ATMs inside their
7-11's. The reason is simple. Potential customers will pass
by to get cash somewhere else and might not find their way
back to spend it in their stores.
ATM Magazine, September 2000
ATM Users are
Habit Driven
More than 70%
of the U.S. Population has an ATM card.
ATM users
spend and average of 20% to 50% more than non-ATM customers.
ATM users are habit driven, often using the same
ATM repeatedly.
No
charge-backs or credit risks with an ATM.
Reprinted from Convenience Store Decisions
Sales Trends Handbook 1999.
ATMs Attract
Customers
Customers today will choose a
merchant with an ATM for the security and convenience of completing
a transaction inside of a location. Consumers will modify buying
patterns to combine shopping and banking. 51% between the ages 25-49
use ATMs 8 times a month.
Speer & Associates Survey March 1999
Paying With Plastic: Consumers Opting for Debit Over Credit
Debit Beats Out Credit
NEW YORK - A survey by
Visa U.S.A. finds that today's consumers are saying "debit it" more
than "charge it." Visa studied consumers' transactions for the first
six months of 2002. Here's the breakdown: 3.04 billion Visa
debit-card transactions versus 2.96 billion credit-card
transactions. Credit cards still retain the bragging rights to
having a higher combined dollar value since consumers typically use
them to purchase pricier items, reports Reuters. Survey respondents
gave two main reasons for opting for debit cards over credit cards.
Seventy percent of those surveyed said they use a debit card so they
can keep better track of their expenditures, while 60 percent said
using a debit card means they don't have to carry as much cash.
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